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Courses Completed
Google Digital Marketing & E-commerce
By – Grow With Google & Coursera.org
Professional Specialization Certificate by Google with 7 Sub Skill & Certificate
| Foundations of Digital Marketing and E-commerce | Cleared |
| Attract and Engage Customers with Digital Marketing | Cleared |
| Satisfaction Guaranteed: Develop Customer Loyalty Online | Cleared |
| Make the Sale: Build, Launch, and Manage E-commerce Stores | Cleared |
| Think Outside the Inbox: Email Marketing | Cleared |
| From Likes to Leads: Interact with Customers Online | Cleared |
| Assess for Success: Marketing Analytics and Measurement | Cleared |
Skills & Knowledge Base
Through Google’s Digital Marketing & E-Commerce Professional Specialization, will learn how to develop effective digital marketing and e-commerce strategies to attract and engage customers across various channels such as search engines and email. will gain hands-on experience in measuring marketing analytics, analyzing e-commerce performance, building customer loyalty, and building e-commerce stores. By the end of this program, will be equipped with the skills to create comprehensive digital marketing and e-commerce plans, execute successful campaigns, and effectively communicate insights to stakeholders.
To develop proficiency in digital marketing and e-commerce, one needs to understand the key elements of creating a successful strategy. This involves identifying target audiences, defining value propositions, selecting digital channels, creating content, and measuring performance.
It’s important to know how to attract and engage customers through digital marketing channels like search engines and email campaigns, as well as utilizing social media platforms. Effective digital marketing strategies include SEO (search engine optimization), PPC (pay-per-click advertising), email marketing, social media marketing, content marketing, and mobile marketing.
To measure marketing analytics and share insights, one needs to know how to track website traffic, conversion rates, click-through rates, and ROI (return on investment) of marketing campaigns. This involves using tools like Google Analytics, A/B testing, and conversion rate optimization.
In addition, building e-commerce stores, analyzing e-commerce performance, and building customer loyalty are important aspects of digital marketing and e-commerce. This includes understanding the customer journey, designing an effective user experience, utilizing effective e-commerce platforms, tracking key metrics like cart abandonment rates and average order value, and implementing loyalty programs to encourage repeat purchases.