GDM&EC – By Coursera

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Coursera was founded by Daphne Koller and Andrew Ng in 2012 with a vision of providing life-transforming learning experiences to learners around the world. Today, Coursera is a global platform for online learning and career development that offers anyone, anywhere, access to online courses and degrees from leading universities and companies. Coursera received B Corp certification in February 2021, which means that we have a legal duty not only to our shareholders, but to also make a positive impact on society more broadly, as we continue our efforts to reduce barriers to world-class education for all.

Coursera partners with more than 275 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide. We offer a range of learning opportunities—from hands-on projects and courses to job-ready certificates and degree programs.

Courses Completed

Google Digital Marketing & E-commerce

By – Grow With Google &

Professional Specialization Certificate by Google with 7 Sub Skill & Certificate

Foundations of Digital Marketing and E-commerceCleared
Attract and Engage Customers with Digital MarketingCleared
Satisfaction Guaranteed: Develop Customer Loyalty OnlineCleared
Make the Sale: Build, Launch, and Manage E-commerce StoresCleared
Think Outside the Inbox: Email MarketingCleared
From Likes to Leads: Interact with Customers OnlineCleared
Assess for Success: Marketing Analytics and MeasurementCleared

Skills & Knowledge Base

Through Google’s Digital Marketing & E-Commerce Professional Specialization, will learn how to develop effective digital marketing and e-commerce strategies to attract and engage customers across various channels such as search engines and email. will gain hands-on experience in measuring marketing analytics, analyzing e-commerce performance, building customer loyalty, and building e-commerce stores. By the end of this program, will be equipped with the skills to create comprehensive digital marketing and e-commerce plans, execute successful campaigns, and effectively communicate insights to stakeholders.

To develop proficiency in digital marketing and e-commerce, one needs to understand the key elements of creating a successful strategy. This involves identifying target audiences, defining value propositions, selecting digital channels, creating content, and measuring performance.

It’s important to know how to attract and engage customers through digital marketing channels like search engines and email campaigns, as well as utilizing social media platforms. Effective digital marketing strategies include SEO (search engine optimization), PPC (pay-per-click advertising), email marketing, social media marketing, content marketing, and mobile marketing.

To measure marketing analytics and share insights, one needs to know how to track website traffic, conversion rates, click-through rates, and ROI (return on investment) of marketing campaigns. This involves using tools like Google Analytics, A/B testing, and conversion rate optimization.

In addition, building e-commerce stores, analyzing e-commerce performance, and building customer loyalty are important aspects of digital marketing and e-commerce. This includes understanding the customer journey, designing an effective user experience, utilizing effective e-commerce platforms, tracking key metrics like cart abandonment rates and average order value, and implementing loyalty programs to encourage repeat purchases.